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Which Marketo Measure (fka Bizible) Attribution Mapping Methodology Should ...

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by Kate_Colbert rank in Marketo Whisperer Blogs 02-09-2021
Latest Post 03-20-2022 by Kate_Colbert rankicon
Ever wondered how Marketo Measure (fka Bizible) decides which Contact records are eligible for Attribution credit for a given Opportunity? There are 3 options: Account ID —> This is Marketo Measure’s most “inclusive” method as i...
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